The dietary supplements and nutrition industry has exploded in the last decade. By some estimates, the market was valued at US$167.8 billion in 2019 and is expected to reach US$306.8 billion by 2026. And one Kiwi company is well positioned to make the most of this growing market. Two Islands…

New Zealand has been well known for a long time for the quality of our food products, but there’s a number of New Zealand food startups now moving us into what will be the future of New Zealand’s food production. Amino Mantra is New Zealand’s first sustainable, ‘top 11 allergens’…

We’ve seen a number of categories explode with premium products in recent years: coffee, beer, and even peanut butter. But recently chocolate has been on the rise. In fact, specialty chocolate is the fastest growing segment for chocolate. Wellington Chocolate Factory is New Zealand’s original craft bean-to-bar chocolate company, and…

We all know the saturation of craft beer, and how hard it can be to stand out from the crowd. But strong community engagement can also help drive sales — on a recent trip to the Hawke’s Bay, it seemed most venues only had one beer on tap. Brave Brewing…

Frances Shoemack has a simple goal — make the world’s best natural perfume. Her vehicle for that is Abel Odor, the natural perfume company she founded 8 years ago after a failed search for natural perfume. “There was this burgeoning niche perfume industry but there was no one who was…

We’re all well aware of the challenges of sustainability around the fashion industry. Whether it’s fast fashion, the manufacturing of materials or where our clothes end up when we’re done with them, as an industry it leaves a lot to be desired. One Auckland company is looking to change that…

At the start of 2020, most of us wouldn’t have owned a facemask. Few had a regular use for them, and the idea of mandatory usage on public transport or seeing most people wearing them on the street was a foreign concept. But now they’re fairly commonplace. Dan Bowden is…

How do you create a career niche for yourself? It’s a question that has fascinated me as I’ve learnt from various roles and tracked the careers of others. Kristy Grant is Chief Executive of the newly formed Lane Street Studios. But across her career she has carved herself a niche…

Men’s skincare and grooming has undergone a renaissance in the last decade. The industry has exploded as fellas have rediscovered routine and process and the value of products, inspired more by their grandfathers than their fathers. Triumph & Disaster is a men’s natural skincare and grooming company who were at…