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About knook NZ

New Zealand is a long way from anywhere. For those from New Zealand, our corner of the world can be isolating, but we also love our slice of paradise. We don't have huge economies of scale here. This means that while we have some great ideas, we often have to take them global to grow our businesses. Hence the name 'Knook' - we're exploring the niches that clever Kiwis have founded their businesses on, who are often then taking it global from our corner of the world. Knook started as a project aimed at highlighting the innovation and business successes of New Zealand. It's blossomed into a resource for aspiring entrepreneurs to learn more about what it takes to run a business. I hope you'll follow along.

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